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PCM Practice Questions

Professional Certified Marketer Exam Practice Test


Total 64 Pages
Total 316 Questions

PCM Practice Questions

Question# 1

LockIt, a manufacturer of electronic safes, accounts for 5% of the safes sold in the U.S. LockIt's current business strategy is aimed at selling better - quality products at higher prices than competitors. The higher prices make LockIt one of the leaders in terms of revenue earned. Having satisfied initial objectives of earning a certain ROI, LockIt sets a target of accounting for 25% of the units sold during the next financial year. To further this goal, LockIt introduces a line of lower - priced safes that are priced below similar competing products. LockIt's new pricing strategy is _____.
Choose the Choices:


Question# 2

Port, an OEM of computer hardware, accounts for 6% of the computer hardware sold in the U.S. Retailers uses hardware from OEMs like Port to assemble personal computers. Owing to the competitive nature of the industry, Port's pricing is uniform with offerings from other manufacturers. The rise and fall in pricing is dictated more by the rise and fall in prices of raw material, labor, and utilities across the industry. Port's pricing strategy is focused on _____.
Choose the Choices:


Question# 3

Which of the following pricing strategies is oriented toward customers?
Choose the Choices:


Question# 4

When firms collude to set prices for products, it is referred to as _____.
Choose the Choices:


Question# 5

The Better Business Bureau suggests that at least _____ of the sales should occur at a price for it to be used as a reference price.
Choose the Choices:


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